call jerry metcalfe on 07824 492940
call jerry metcalfe on 07824 492940
Thank you for visiting my site
I’m Jerry Metcalfe, and for over 35 years I’ve worked at the heart of the motor trade holding senior roles from Sales Manager to Head of Remarketing across both national dealer groups (Inchcape / Marshall) and family-run operations (Ridgeway).
For the past 16 years, I have been trusted to own and lead the auction disposal strategy for Ridgeway/Marshall, delivering measurable uplift in residual values, improved CAP performance, and stronger profit per unit (PPU).
As a decision-maker, you will understand that every part exchange is an asset, and how it’s presented and sold directly impacts your bottom line.
That’s where I come in!
I offer senior-level representation on the rostrum — personally attending every auction either in-person or online , making the tough calls (with your permission) in real time, and ensuring your vehicles are positioned to achieve or exceed their market potential. I make it my job to know the market today — not weeks later — and act decisively to deliver results.
What I can bring to your business:
Live auction representation from a seasoned remarketing leader
Maximised disposal values through strategic timing, presentation, and market insight
Increased CAP performance and PPU versus typical dealer market outcomes
Established, trusted relationships with major auction houses and buyers
Real-time market awareness — acting as the market moves, not after
Thorough asset preparation: valet quality, documentation checks, service records,
and more
Detailed post-sale feedback:
Number of attendees in the auction hall
Online engagement and bidder numbers
Vehicle segments that performed well — and those that didn’t
Insights into buyer behaviour and pricing trends
Why It Matters to You:
Your remarketing results shouldn’t rely on guesswork or generic reports. With me representing your vehicles and finding those value added elements that have been missed, you get a real-time strategy, backed by experience and a commitment to maximising every asset’s value.
My feedback isn’t just numbers — it’s actionable intelligence you can use to adjust and improve stock decisions, pricing strategy and future remarketing plans.
I would love to talk to you about how I can help you get the most from every vehicle in your stock - why not contact me to explore your remarketing potential - I can almost guarantee I can help you.
Thanks again for visiting my site
Jerry
07824 492940
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Please email me at jerry@jpmremarketing.co.uk or call me on 07824 492940 if you cannot find an answer to your question.
Click to arrow below to see the questions I have answered already .....
1. What makes your approach to vehicle remarketing different?
I offer hands-on, senior-level representation at every auction. I don't delegate key decisions.
I attend every sale personally, respond in real time to market conditions, and ensure each
vehicle is positioned for maximum return.
2. What kind of results can we expect?
Clients typically see improved CAP performance, higher PPU, and stronger results
compared to standard auction or trade valuations. Every decision I make is driven by
current market insight and years of experience.
3. Do you only work with certain types of businesses or stock profiles?
No - I work with dealer groups, independent retailers, finance houses, and fleet operators of
all sizes. Whether you are handling volume mainstream stock or a specialist range, I tailor
my strategy to suit your needs and vehicle profile.
4. How often will we get updates or feedback from you?
I provide detailed feedback after every sale, including:
- Number of buyers in the auction hall
- Online engagement and bidder activity
- Market insights on which vehicles performed well (and which didn't)
- Recommendations for future improvements
This ensures you are always in tune with current market behaviour and can make informed
decisions.
5. Can you work with our preferred auction house?
Yes - I can work with all major auction houses, though typically you will already have an
account or agreement in place with one of them. I work within your existing setup to
improve outcomes and buyer engagement.
6. Can you help us improve our internal remarketing process too?
Absolutely. I review and advise on everything from vehicle preparation and valet standards
to documentation checks, helping ensure every asset is auction-ready and properly
positioned to maximise value.
7. How do you stay on top of market fluctuations?
I attend every sale personally. That means I am on the ground, in the room, and talking
directly to buyers and auctioneers. This real-time exposure allows me to respond instantly
to market shifts - not weeks later.
8. Do you handle the tough calls on whether to sell or hold?
Yes. I'm happy to make the right decision on your behalf on the day - or aim for a specific
figure if that's what you've set. I'll always provide clear feedback on whether that target is
achievable based on current market conditions, buyer sentiment, and live demand in the
hall or online. You will have full confidence that your vehicles are being managed with both
precision and purpose.
9. How do you charge for your services?
My pricing is transparent and flexible. I offer models based on volume, performance, or flat
consultation fees. We will agree a structure that suits your business goals and asset profile.
10. How quickly can we start working together?
I can begin with a brief consultation and vehicle review, and once we've agreed terms,
I'm ready to start representing your stock immediately.
Please give me a call on 07824 492940 or email me at jerry@jpmremarketing.co.uk and lets discuss how I can help you maximise your profits when selling at the auction.
You will benefit from an enhanced result!
Northampton, UK